Are you working on your personal brand? Are you working on a brand project for a client? Well you’re in luck because in this blog post, I will share with you the five steps to help you find your target audience.
Step 1) Make a list of your interests
Before thinking about finding your target audience, one must first take a step back and look at the broader spectrum that is your target market. Similar in definition to target audience, your target market is the group of people you want to reach out to. So make a list of everything you’re passionate about. Then, this is the hard part, pick just ONE of those passions. The people who share that same passion will be you’re target market.
Step 2. Target Yourself
You have your target market, now, you need to target yourself. You will need to create persona, which is like creating a character in a game. In order to create this persona, use information on your background, your goals, your challenges, your fears, your values, and the sites where you get your news from. Here is an example of my persona:
Salary: ( It’s important to know your audience salary so you know if they will be able to afford your products and/or services.)
Education: B.S degree
Family: Lives with Father and a cat
Goals and Challenges :
- Make more money
- Be successful with freelance design career
- Get an aparment
- Settle down
- Spending too much money
- Not getting paid enough
Values and fears:
- People I love
- My passions
- My life
- My friends
- Video games
- Video Editing
- Watching anime
Step 3. Find your target audience
Now that you have your personal persona, you will use that as a template to find your target audience. Your target audience will be the group of people your’re marketing towards. For example, my target market is the anime industry. So my target audience would be anime fans or Otaku as their called in Japan. When researching your target audience, you want to gather information from your friends, family, and even social media followers and input that information into individual personas.
Hw time: Create personas for at least 20 people or more. The more personas you create the easier it’ll be to find your target audience! Here is an example I created for you.
Name: Tiny Tim
Age: Early 20s
Job Title: Student
Likes: Anime, Superheros, Disney, Comedy, Fantasy, Animated movies/shows, Goosebumps, manga, Kingdom hearts, Marvel vs Capcom, and Memes.
Social media sites: Facebook, Instagram, Twitter
Events they went to: none
Pages/groups/communities they belong to: none
Step 4. Look for common words or phrases
Once you have a 20 or more personas completed. You want to look through each one and circle all the recurring words and phrases.
Step 5. Create one last persona
Now plug in those recurring words into one last persona and have fun with naming this persona .This last persona will tell you who your target audience is at a glance. Here is my target audience’s persona:
Name: John Jacob Jinglehiemerschmidt
Age: Early 20s
Job( s): Artist, Youtuber, Photographer, Graphic designer
Likes: Drawing, Anime, Manga, Video games, and Animated movies.
Social media: Facebook, Instagram, Twitter
By looking at my target audience persona, you will see my target audience are young adult males. They are a creative bunch and are fellow artists. Now pay attention to the likes section. My target audience not only likes anime and manga, but they also love video games and animated movies! This opens up my target audience to not only include anime fans but now it can have gamers and some movie fans!
We started this journey unsure who to market our products and services to, but after some research and lots of persona’s we came out knowing EXACTLY who our target audience is. Give yourself a pat on the back and make sure to keep your target audience persona in a safe place. When you’re marketing or posting new content, take it out and look at it to keep your marketing efforts focused. Remember, as your personal brand grows and changes. So will your target audience persona, so make sure to update it every so often. I hope you enjoyed this blog post. If you did please be sure you give me a like and a comment. My social media sites, sources, and other important information are down below.
Editor: Ghost Plasmore
Portfolio Website: SabrinaSummersdesigns.com
Social media links:
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Twitch: Art Streams
Youtube: Sabrina Summers Graphic Designer
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Terms to know:
a particular group at which a film, book, advertising campaign, etc., is aimed.“his stated target audience is children”
a particular group of consumers at which a product or service is aimed.“schools are a key target market for the apps”
the aspect of someone’s character that is presented to or perceived by others.“her public persona”
a role or character adopted by an author or an actor.
synonyms: image, face, public face, character, personality, identity, self; More