5 Steps to find your target audience

Are you working on your personal brand? Are you working on a brand project for a client? Well you’re in luck because in this blog post, I will share with you the five steps to help you find your target audience.

Step 1) Make a list of your interests

Before thinking about finding your target audience, one must first take a step back and look at the broader spectrum that is your target market. Similar in definition to target audience, your target market is the group of people you want to reach out to. So make a list of everything you’re passionate about. Then, this is the hard part, pick just ONE of those passions. The people who share that same passion will be you’re target market.

Step 2. Target Yourself

You have your target market, now, you need to target yourself. You will need to create persona, which is like creating a character in a game. In order to create this persona, use information on your background, your goals, your challenges, your fears, your values, and the sites where you get your news from. Here is an example of my persona:

Background Info

Name: Sabrina

Age: 27

Gender: F

Salary: ( It’s important to know your audience salary so you know if they will be able to afford your products and/or services.)

Location: NJ

Education: B.S degree

Family: Lives with Father and a cat

Goals and Challenges :

  • Make more money
  • Be successful with freelance design career
  • Get an aparment
  • Settle down
  • Spending too much money
  • Not getting paid enough
  • Transportation

Values and fears:

  • People I love
  • My passions
  • My life
  • My friends
  • Death
  • Bugs/spiders
  • Heights
  • Failure


  • Video games
  • Drawing
  • Video Editing
  • Watching anime

Step 3. Find your target audience

Now that you have your personal persona, you will use that as a template to find your target audience. Your target audience will be the group of people your’re marketing towards. For example, my target market is the anime industry. So my target audience would be anime fans or Otaku as their called in Japan. When researching your target audience, you want to gather information from your friends, family, and even social media followers and input that information into individual personas.
Hw time: Create personas for at least 20 people or more. The more personas you create the easier it’ll be to find your target audience! Here is an example I created for you.

Name: Tiny Tim

Age: Early 20s

Gender: M

Job Title: Student

Likes: Anime, Superheros, Disney, Comedy, Fantasy, Animated movies/shows, Goosebumps, manga, Kingdom hearts, Marvel vs Capcom, and Memes.

Social media sites: Facebook, Instagram, Twitter

Events they went to: none

Pages/groups/communities they belong to: none

Goals: Unknown

Challenges: unknown

Values: unknown

Fears: unknown

Step 4. Look for common words or phrases

Once you have a 20 or more personas completed. You want to look through each one and circle all the recurring words and phrases.

Step 5. Create one last persona

Now plug in those recurring words into one last persona and have fun with naming this persona .This last persona will tell you who your target audience is at a glance. Here is my target audience’s persona:

Name: John Jacob Jinglehiemerschmidt

Age: Early 20s

Gender: M

Job( s): Artist, Youtuber, Photographer, Graphic designer

Likes: Drawing, Anime, Manga, Video games, and Animated movies.

Social media: Facebook, Instagram, Twitter

By looking at my target audience persona, you will see my target audience are young adult males. They are a creative bunch and are fellow artists. Now pay attention to the likes section. My target audience not only likes anime and manga, but they also love video games and animated movies! This opens up my target audience to not only include anime fans but now it can have gamers and some movie fans!

We started this journey unsure who to market our products and services to, but after some research and lots of persona’s we came out knowing EXACTLY who our target audience is. Give yourself a pat on the back and make sure to keep your target audience persona in a safe place. When you’re marketing or posting new content, take it out and look at it to keep your marketing efforts focused. Remember, as your personal brand grows and changes. So will your target audience persona, so make sure to update it every so often. I hope you enjoyed this blog post. If you did please be sure you give me a like and a comment. My social media sites, sources, and other important information are down below.
Editor: Ghost Plasmore

Portfolio Website: SabrinaSummersdesigns.com

Social media links:

Instagram: See my art here

Twitter: Get real time updates here

Twitch: Art Streams

Youtube: Sabrina Summers Graphic Designer

Donate & Support:

Wanna help my dreams come true?

Redbubble: Art for sale


Icons in Thumbnail: Magicon



Terms to know:

Target Audience:

  1. a particular group at which a film, book, advertising campaign, etc., is aimed.
    “his stated target audience is children”

Target Market:

  1. a particular group of consumers at which a product or service is aimed.
    “schools are a key target market for the apps”


  1. the aspect of someone’s character that is presented to or perceived by others.
    “her public persona”
    • a role or character adopted by an author or an actor.
      synonyms: image, face, public face, character, personality, identity, self; More


How I want my Personal Brand to be Perceived

Hey fam, how are you today?

Recently I’ve been getting serious about creating a personal brand for myself. I feel having a strong brand will help me be successful as a freelance graphic designer. It will help me to market to clients better and get more eyes on my designs, when I upload them online.  The first step in creating my personal brand is to decide how I want to be perceived. So, to start, I had to come up with some attributes I want my brand to be described as. These are the attributes I came up with:




Cool yet professional



Next, I  need to figure out my niche*. In order to find my niche, I needed to ask myself what I wanted  to focus on. I had already thought about this in my last year of college and decided that I wanted to work in the entertainment field.  I have my attributes and my niche, now it’s time to answer some questions

What is the main thing I’m offering to my consumers?

I’m offering to do digital art and graphic design work in the entertainment field.

What is something unique I have to offer that others don’t?

My personality, Free promotion, being their friend, gifts, and lastly my time and attention.

What are my strengths?

My work ethic, persistence, my drive to succeed in life, headstrong, and I’m loyal.

Do I have a distinct style?

No? At least not yet I don’t.


So in summary, I chose attributes that would help to describe my personal brand, I found my Niche, and I answered some questions that helped me learn a little more about myself as a person. I hope you enjoyed this post and look forward to the next one. All my Social media links are down below.

Question time: What do you think about personal brands? Do you think they work or should branding be left to companies?

Portfolio Website:  SabrinaSummersdesigns.com

Social media links:

Instagram: See my art here

Twitter: Get real time updates here

Twitch: Art Streams

Youtube: Sabrina Summers Graphic Designer

Donate & Support:

Buy me a coffee, please

Redbubble: Buy my art, please


How to design your brand image in 10 steps

*Niche (Adj.)

denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
“other companies in this space had to adapt to being niche players”

Graduated and Lost

Hey fam,

It’s been a while since I last posted something on this blog. Since my last post I have graduated college with a bachelor’s degree. It’s been a little under a month since I’ve graduated and in that time I’ve gotten an internship at a company called Green Kite Records. Green Kite Records helps up and coming musicians to learn everything they need to, to get signed by major record label. My internship with Green Kite is for 6 months and if I do really good, then I might get offered a job. I really want/need to land this job. Other than my internship I’ve been…….doing nothing.

I mean I’ve been drawing in my sketchbook and made some digital artworks, but mostly I’ve just been chilling like a villain all day and night. Having all this free time is a dream come true but it also makes me anxious and feeling lost. I feel like I always need to be productive, that just lying around is sinful? I mean ….I’ve earned the right to relax a bit, right? Idk …I just feel this pressure to quickly get my life together, to hurry and find a good paying job and buy an apartment. I really need to take a deep breath and just chill TF out, don’t you think? Anyway, I’m going to try designing things for my youtube channel but I don’t know what to make. My boyfriend suggested I make posters, but what should I put on these posters. I have a terrible time coming up with ideas. Do you guys have any ideas? If I do make posters. I will sell them in my redbubble store.


Well that’s all that I have to say today. If people want more posts from me, then I’ll create a post maybe every week. Remember to send me ideas of topics you want me to cover! Like I said before I suck at coming up with ideas. So the more topics given to me the easier it’ll be for me to create new posts. Did this post make any sense?


Question of the day: 

When was a time where you were feeling lost or anxious?


If you want to buy my digital artwork here’s the link to my redbubble store.

RedBubble Store

If you want to check out my YouTube channel:

Youtube channel

Have a good day

From Sabrina Summers

New quarter, New Fears, New Opportunities

So I just finished up the first week of the new school quarter. Instead of taking my usual 4 classes , I’ll be taking 3 including an Internship. Monday is my senior project class where we work with non-profit companies and get real world experience working with clients , the theme of this quarter is : Working with real clients. I chose a non-profit called Teenshop , who I called and emailed on Monday. They called me back today which is good yet kind of nerve-wrecking .

I’ve only worked with a client , on my own , once before many years ago. Since then I’ve worked with 2 non-profits but those times I was in a group of three , so I could lean on my teammates when I got confused or needed help. Now I guess the training wheels are off and it’s time to see how far I can go . So before Teenshop called me today I started working on some ideas for a new logo. I brainstormed some ideas first before jumping on the computer. Since this non-profit helps young girls to be successful in their lives. I wanted the theme of the logo to be about change and growth because during their time at Teenshop the girls will learn and mature into smart , independent , and motivated young woman . Please feel free to tell me which one is your favorite and if you have any suggestions for me .

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Thursdays I go to my internship at a company called GoBelieve. Here I’m currently working on two flyers for two different events . I’m not sure if I’m allowed to post my progress on them or not . I should ask but I’m kind of nervous about doing so ….I’m a very strange person XD.

Lastly Fridays I have my Advanced Music Production class , it’s a collaborative project between majors where we will be working with a country singer . I’m the ONLY graphic designer in the group and that’s a bit nerve-wrecking as well because instead of me leaning on people , people will be looking towards me for all the answers relating to graphic design. Again I’m on my own here too but I’m going to do the best that I can .

So I believe that’s all for this post , thanks for reading it 🙂 . Remember to post comments with any suggestions or questions you have and share this post with your friends.

Creating Print Ads

So my teacher gave the class a challenge to create 3 print ads about something we carry around with us every day . We had to create one positive , negative, and  metaphorical ad.  First I started the brainstorming process with a moodboard.

Smartphone ad moodboard

The item I chose was a smartphone. For the positive ad I wanted to use light effects , maybe have icons popping out of the screen , and have text on ribbons. The negative ad I wanted to do a “Don’t text and drive” ad using emojis . Lastly for the metaphorical ad I was thinking of saying something like “your new player 2” or something like that . Down below are my 3 original print ads before I got feedback from my teacher .

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At the last minute, before I went up for feedback , I realized that I put Google Assistant instead of Siri  XD. I quickly changed it before I went up . Feedback went well , the teacher didn’t understand my “Don’t text and Drive ” ad but she said I had the best Metaphorical ad.  So here are my print ads after feedback. I’m currently still working on the negative ad.

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Please tell me your thoughts on my new print ads. Do you like them? Do you hate them? What can I do better? Comment below your answers and opinions.


Journey to create a personal logo

Designing a personal logo for myself is like doing some soul searching. You have to know who you are and where you’re going in life in order to get an idea of the type of logo you want to create.  When I first sat down and started doodling concepts , I was just drawing random ideas that came into my head. After a while the ideas slowed down and so I turned to the internet for inspiration .  There were some cool logos but nothing sparked my heart or creative gears….until I came across a fun and colorful logo.

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My eyes widen with delight and my heart fluttered with excitement. This logo that I was looking at was how I wanted my logo to be, colorful and fun, but of course I have to make it my own. So I go and draw more concepts and I think I’m on to something. Wrong!? Apparently this new concept was too amateur like. *Bottom of the picture*


However there was another concept , that I did , that my teacher liked. This concept was of my initials intertwining with each other. *far left on the page* So it’s back to the drawing board with me , except this time on the computer screen. By this time I was feeling very uninspired and rushed for time , so the concepts that came out were very lackluster.  I had a chance to look at the other student’s logos and they were far better than whatever I came up with.  *One marked with pink is the one other students like. The one marked with blue is the idea I used for my final logo*

Artboard 1-100

A spark returned to my heart and soon enough I was back on the internet searching for ideas, something , anything to give me a hint as to how to transform the initials of my name into something unique and creative.  Boom! I found it , the answer I was looking for . It was a logo with two dolphins in the form of an S. Yes this is what I needed to see and soon I was back in my sketchbook drawing concepts , thinking back on the old concept my teacher liked with the letters intertwining .



After a while I came up with two crescent moons interlocking with one another.  I took this concept into illustrator and created a logo.  It didn’t turn out as nicely as I wanted it to be , so I quickly created 2 other logos.  The last logo I created , I believe  and hope , is along the lines of what my teacher was looking for.  Looking at myself as a graphic designer , how I am now and where I want to be in the future . My logo is a representation of my journey as graphic designer.  So it took a lot of trial and error , ups and downs , and a bit of soul searching to come up with my final logo concept. Now I’ll get feedback from my teacher and keep on tweaking my logo until it’s perfect.

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Hello and thanks for reading the first post on this blog. I will start off by talking about a non-profit organization that I’ll be working with when it’s time for me to take Senior project. Teenshop is a Philadelphia non-profit organization that helps young girls become productive citizens in their careers and in their community.  They have be around for 30yrs so far and grown to have 5 different chapters in 3 states. If you would like to know more , then click the link below.


Currently I’m in Senior design studio which is a class that helps students to pick out the non-profits they want to work with. Once that was done, I had to create a moodboard about the non-profit . It was really fun creating a moodboard because it’s a fun way to process information and get inspired . Here’s the moodboard I created for Teenshop.

Artboard 1-100

In my next post I’ll be talking about: The journey to find my personal logo.

I hope you’ll join me again on my journey.